The Client:
Oakley Group is a logistics company that transports consumer goods and mining cargo.
Challenges:
Oakley Group makes use of technology in their operations. Each driver has a TomTom that he uses to note pre-trip inspection details, to take photos of incidents, to record mileage and fuel consumption, etc. Previously, trainers used four TomTom tablets in the classroom as teaching aids. If the trainer forgot something or didn’t explain it thoroughly, training would be compromised. The training department wanted an all-encompassing solution that is practical and can be used in class, on a laptop and at the mines.
Key Outcomes:
- The turnaround time for the business to get paid by clients has decreased significantly. Previously, a driver may have taken 21 days to get documentation filed because they were on the road. Now, after watching the training videos, drivers can file paperwork electronically, reducing the waiting period.
- Drivers who are not fully literate can watch and follow along.
- Watching step-by-step instructions benefits drivers whose first language is not English.
- There are fewer calls to solve driver-related queries. Troubleshooting is now quicker and easier.
- Training is now paperless.
Solution:
We created a 10-part video training series to teach drivers how to use the TomTom system in a step-by-step manner. The videos have become the most valuable part of their training arsenal. Rather than replacing the trainers, the videos have become the tool they use to facilitate conversation and instruction. The videos are being used daily to train new drivers and as a refresher for existing drivers.
We were responsible for:
Pre-Production:
- Script editing.
- Location recce.
- Concept.
- Shot list.
- Filming schedule.
Production:
- Producing.
- Directing.
- Filming/videoraphy.
Post-Production:
- Video editing.
- Voice-over.
- Motion graphics.
- Colouring.
- Music.
- Rendering.
Quote from the client:
“Thank you for creating a high-quality product for our training department. You really went to a lot of trouble. The videos are clear with excellent sound. It’s had a powerful impact in our organisation”.
Louwrie Nortje, Training Manager, Oakley Group
One of the training videos:
Would you like us to produce a video for your business? Email marinda@heatwaveagency.co.za and let’s get the ball rolling!