What makes video marketing so special? Did you know that incorporating video into your marketing strategy can have a significant impact on your business’s success? According to a recent survey by HubSpot, businesses that use video marketing grow revenue 49% faster than those that don’t.
Not only that, but video content is also incredibly popular among consumers. A survey conducted by Wyzowl found that 72% of consumers would rather learn about a product or service through video than through text. In today’s day and age, nobody has the time or the attention span to read long articles and yes, we see the irony here 🙂
Why are corporate videos one of the best way to showcase your business?
- They help establish and reinforce your brand’s identity. As a customer, it’s disconcerting to see various fonts, layouts and looks in a company’s branding. It feels “off” even when you can’t put your finger on what’s wrong. When a brand uses consistent branding elements such as its logo, colour scheme, and messaging across all marketing channels, it becomes easily recognisable to its target audience. This builds trust and loyalty, as customers can easily identify and associate with the brand. Video is an excellent way to reinforce this brand. Not just with branding elements, but also with a consistent visual identity in the video angles and footage.
- Video content ranks higher with search engines. Video content is ranked higher by Google than most other content. Google knows that users want to see videos, so it prioritises videos in search results. This means that video content on your site leads to more organic traffic. It’s one of the best ways to stay top of mind with potential clients.
- It improves brand affinity and engagement. A study by Wyzowl found that 84% of consumers were convinced to buy a product or service after watching a brand’s video. These statistics demonstrate the powerful impact of video content on increasing client engagement and conversion rates.
- Marketing videos are an excellent way to educate potential customers. 87% of shoppers reported that they research products online before making a purchase. This can be done with text, but it’s so much more powerful when you use video.
As a way to cut costs, many businesses choose to create cell phone videos instead of hiring professionals to create videos for them. But it’s not just about creating video for the sake of it.
​Even though cell phone videos can be convenient and easy to create, the quality is often terrible, which can negatively affect brand perception.
​Here are a few reasons why a professionally-produced video is a better option:
- Quality: A professional video production team uses high-quality equipment and the expertise to use it effectively. This means that your video will have a polished, professional look and feel. That can make a strong impression on your audience.
- Storytelling: We can help you craft a compelling story that captures the essence of your brand and resonates with your audience. We can also assist with scripting your video and provide guidance on delivering your message effectively.
- Creativity: Professional video teams have experience in creating a wide variety of video content, from interviews to training and marketing videos. We provide creative solutions that help your video stand out.
- Optimisation: You’ll need your video optimised for different platforms, including social media, your website, and email marketing campaigns. That’s all included in the service we offer.
Overall, a professionally-produced video can help you create a lasting impression on your audience and achieve your marketing goals in a way that other mediums simply cannot match.​
With the right message, the right visuals, and the right marketing strategy, you can create a video that truly resonates with your audience and helps you achieve your business goals. So why not email us at marinda@heatwaveagency.co.za to get started today?