There’s no getting around it – if you don’t use custom visual content to communicate your brand’s message, you’re leaving money on the table. Here, we explore the benefits of professional photography and video production, including increased engagement, improved brand perception, and the versatility of having a dedicated image library.
1. Unique and Authentic Imagery:
Capturing the essence of your brand and visually communicating your message to your target audience is so much more effective than relying solely on good copy.
2. Increased Engagement:
Studies have shown that people are more likely to engage with and remember visual content that is unique and custom. Don’t you want to stand out from the crowd and boost engagement with your brand?
3. Improved Brand Perception:
It sends the message that you care about your brand and take it seriously. This positively impacts how your brand is perceived by potential customers and clients, leading to increased trust and credibility.
4. Versatile Imagery:
When you invest in professional photography and video production, you’ll have access to a range of versatile imagery that can be used across a variety of marketing channels. Whether you need images and videos for your website, social media, or print materials, you’ll have a library of custom visuals that truly represents your brand.
5. Longevity:
You’d be 100% correct if you said that shooting content with your phone can be a way to reach your audience quickly and that it may be more authentic. There’s a time and a place for that. For healthcare and similar fields, you will always need evergreen content – content that remains relevant five years from now. Content shot on the fly is generally unsuitable for this purpose.
6. Cost-Effective:
Custom photography and videos can save you money in the long run. They can be reused across a range of marketing channels, making it a more cost-effective option than constantly purchasing stock photos.
7. Image Library:
With a commissioned shoot, you can capture various angles of a scene, creating a substantial image library rather than relying on using disparate stock images.
Interested in finding out how we can help ywith your visual content creation? Email marinda@heatwaveagency.co.za and let’s get started today.